Affiliate Marketing

March 11, 2022

You must first understand affiliate marketing before pursuing it.

Affiliate marketing is a common advertising technique in which businesses pay third-party publications to promote their services or products. This can be accomplished by using social media pages, websites, email marketing, and other online platforms. 

Affiliates, or third-party publishers, are compensated with commission fees.

Many Internet stars begin their affiliate marketing adventure as a method to supplement their income. This performance-based strategy may easily transition from side hustle to a career that provides a constant stream of money over time.

Affiliate marketing is already a multibillion-dollar industry (with expenditure estimated to reach $8 billion in the United States alone by the end of 2022). Affiliates are often compensated on a per-sale basis.

How Affiliate Marketing Works

Now that you’ve learned about affiliate marketing, you’re undoubtedly curious about how it works. In the affiliate marketing process, three parties are involved. The first is the seller or producer of the product. Any shop that offers a physical item or a service qualifies.

The affiliate is the following step. This person is in charge of promoting the seller’s product in an appealing manner in order to attract new clients. 

Her job’s logic is straightforward. They make more money the more people they encourage to buy it.

The consumer is the ultimate player in affiliate marketing. These individuals may or may not be aware that affiliates have targeted them. When these consumers purchase a product or service through an affiliate link, the affiliate receives a commission.

They do not, however, need to pay any additional money for the purchase they made.

You must first apply for an affiliate marketing program before you can become an affiliate. You can finally begin your affiliate adventure once you have been accepted.

You can use this page to put an advertisement or a link to any type of store or service on your website, social media channels, email newsletters, video content, or blog.

Customers can then access the link you provided. When they make a purchase from that store, the affiliate network will track it and reimburse your account. Finally, you will be compensated for the sale.

Remember that commission rates vary depending on the firm you’re advertising. The average person earns about 5% on each sale. However, certain arrangements allow online personalities to earn up to 50% commission, particularly when promoting a specialized product.

Affiliate Marketing’s Benefits and Drawbacks

The benefits and drawbacks of affiliate marketing are listed below.


Start-up costs are kept to a bare minimum.

If you want to explore affiliate marketing, you can make money with no investment. All you have to do is promote your items or services in different ways.

You could, for example, create a video and upload it to Tiktok, or just post things with your affiliate link on your Instagram story.

It allows you to be more flexible.

Another significant advantage of becoming an associate is that it provides flexibility, which is critical for many people today. Affiliates can choose to work part-time, full-time, or even freelance. You are not constrained by a timetable and are free to work whenever you like.

You don’t need to do anything else after you’ve posted an affiliate link. All you have to do now is wait for the sales to start rolling in

It aids in the formation of relationships.

As an affiliate, you’ll have the chance to build partnerships with some of the most well-known and dependable brands in your field.

Networking and exploiting connections are crucial in affiliate marketing. In light of this, it’s a fantastic method for you to meet new people and expand your chances.

For example, a corporation may hire you as an affiliate for a variety of products. You will have the ability to increase your earnings every time they produce something new.

It assists you in earning money.

In terms of earning potential, joining an affiliate is one of the best decisions you can make. Affiliate marketing allows affiliates to make thousands to millions of pesos every year.

You may make money as an affiliate whether you want to do it as a side hustle or as a full-time profession. Earning money by doing what you enjoy is a privilege that few individuals may enjoy.


It is beneficial to your following.

You don’t join an affiliate program solely to make money. The majority of affiliates join because they wish to serve their readers and followers.

People read your blog or follow you on social media because they respect your opinion. Every time you recommend a product or advertise a service, you are assisting your followers in resolving an issue they may be experiencing.


Your reputation may suffer as a result.

One of the most significant downsides of becoming an affiliate is that you will be held accountable by your followers and audience for marketing inferior products.

This could harm your reputation and, as a result, cause people to lose interest in you.

As a result, you should always be cautious when selecting products to market as an affiliate. Make sure you do your homework and research before pushing anything. As much as you can, never produce misleading content because this will only cause you to lose followers.

  • It may take time to see results
  • There is no set income
  • The competition is fierce

Philippines’ Best Affiliate Programs and Networks

  • Lazada
  • Shopee
  • Optimise Media
  • Involve Asia
  • ClickBank

Affiliate Marketing in the Philippines: How to Make Money

  • Search Affiliates – Sites are advertised through a partner site or a sponsored placement in search engines like Google for this type of affiliate program. This form of affiliate program provides more targeted and relevant material that meets the needs of the customer. Because of its easy call to action, this sort of affiliate marketing is particularly advantageous because it leads to more conversions. Keep in mind that this is a difficult type of affiliate to work with, but if you have a background in SEO, it will undoubtedly pay off.


  • Influencers – An influencer is someone who has a significant impact on their followers’ purchase decisions. You are in an excellent position to become an affiliate marketer if you are an influencer with a large following. You can persuade your readers to buy the product you’re promoting by simply publishing it on your social media networks.


  • Content Publishing – You can be a successful affiliate if you have a blog, vlog, or podcast and have developed a name in the field. The advantage of content creators is that they can rank high in search engine results. Better conversions result as a result of this. Bloggers/vloggers usually write a review or feature a product on their website with detailed information. This will convince the audience to go to the seller’s website and check whether they want to purchase the product.


  • Email List – Many Filipinos believe that email marketing is no longer effective. That is not the case, however. Email marketing is still one of the most profitable methods of affiliate marketing income, despite the fact that it is much older than its peers. Affiliates typically amass large email lists that they may utilize to market any product in their area. You may, for instance, send out emails with links to services or products.


  • Media Websites – All affiliates might also be companies. You can make money with banners and affiliate links if you have a company website with a lot of traffic.


This type of affiliate setup usually results in a lot of traffic and conversions.

  • Comparison Websites – Comparison websites are another simple approach to urge visitors to buy through your affiliate link. You will compare two or more products in terms of price, quality, accessibility, and other critical elements in this form of affiliate arrangement. Generally speaking, your goal is to inform readers about various products and encourage them to click on your affiliate links.


  • Mobile Applications – If you’ve ever used a free mobile app, you’ve probably seen pop-ups and advertisements for other products, apps, or services. This is a sort of affiliate marketing in which customers are directed to places where they can download files directly. 

Effective Affiliate Marketing Tips

  • Always keep your audience in mind.
  • Be open and honest.
  • Keep your expectations in check.
  • Use stats to your advantage.
  • Choose a topic with which you are familiar.
  • Promote in communities


Affiliate marketing is increasingly becoming a key component of many marketing plans, owing to the high return on investment that other methods cannot match. The benefits of affiliate marketing are becoming more evident to businesses of all sizes as the market grows, and we can expect to see more firms adopt the strategy in the future.